Sharing your GoFundMe on social media is one of the best ways to get the word out about your fundraisers. Why? Your social media profiles are where you’ve built community—it is where people who have decided to follow you stay connected. Sharing your fundraiser on social media is a great way to help reach your fundraising goals. Below, we’ve put together some of our most useful social media fundraising tips.

1. Announce your fundraiser with a dedicated post

Your first social media post is your first opportunity to catch your donors’ attention and share your story. In your post, be sure to include:

what or who you’re fundraising for
why this cause matters to you or why you’re fundraising
how the funds will be used
the link to the GoFundMe
an ask of your followers to share and donate if they can

Be as authentic and honest as possible—it’s what will get people to give and share. On some social media platforms, you won’t be able to add your GoFundMe link directly to the post (for example, Instagram). Instead, you’ll need to add the link to your bio so that your followers can easily visit your fundraiser. Keep in mind that on Tiktok, you won’t be able to add a link to your account until you have at least 1000 followers, so let people know in the video how to find your GoFundMe (for example: “go to gofundme.com and search for ‘Johnny Appleseed’ to find my fundraiser” or include the URL within the on-screen text option). You can even update your GoFundMe link to make it something short and easy to remember.

2. Ask friends and family to post

To reach more people outside of your circle, it can be helpful to rely on others. Here are a few action items to consider:

Ask your friends to reshare your social media posts. On most social media platforms, they can do this by clicking “share” or “repost” so that their followers get the chance to see your fundraiser, too.
Ask your friends to create their own post that features your fundraiser. You can send them photos, video, or a suggested caption to help you spread the word, or encourage them to explain in their own words why they supported your cause. Did you know? You can add friends and family to your fundraising team as well.

3. Post about milestones to help drive donations

We’ve seen that potential donors may be more inclined to donate when they feel connected to your timeline or mission. If you’re halfway to your fundraising goal, lean into the moment and ask if donors would consider helping you get to your goal. The more specific you can get with your ask, the more the post will help drive donations.

4. Utilize video to tell your story

Video is a great way to connect with your followers—and if you record using your phone’s camera feature, you can upload it across all your social media profiles. If you feel comfortable being on camera, try posting a selfie-style video that introduces your fundraiser using all the talking points above. If you’re fundraising for someone else, you can film together so that your followers can meet the beneficiary, too.

5. Reach out to your neighborhood

A common misconception of fundraising is that you can post once and reach your goal. To help achieve your fundraiser’s milestones, we’ve seen organizers post on their social media channels 3-5 times in the first 7 days. Why? Posting several times across all your social media channels in a week can:

Ensure those who may have missed your first post have the opportunity to see it again
Act as a reminder to those who wanted to donate, but may have forgotten
Give people another opportunity to share or interact with your content